The Future of Digital: Amazon, Apple, Facebook, Google
Scott Galloway is a Clinical Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students and is the author of The Digital IQ Index, A Global Ranking of Prestige Brands’ Digital Competence. In 2012, he was named “One of the World’s 50 Best Business School Professors” (Poets & Quants). Professor Galloway was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.” He has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and Berkeley’s Haas School of Business.
Overview
In the race for digital dominance, there will be winners and losers. Amazon, Apple, Facebook and Google are the four horsemen leading the race. Combined, they have a market cap that rivals the GDP of Australia. Which of these superpowers will rise or decline in value and who will be next to join their ranks? Scott Galloway, Clinical Professor of Marketing at the NYU Stern School of Business and Founder of L2, outlines his predictions in a 90-mile-an-hour volley of data and insights. Galloway’s provocative perspective will have students rethinking their assumptions about where the world is headed next, as he shares insights on who will thrive or die in a digital age.