Julie Hennessy is a Clinical Professor of Marketing at the Kellogg School of Management at Northwestern University. Professor Hennessy’s MBA and Executive teaching focuses on the development of Marketing Strategies to enhance long-term competitive advantage and profitability. She works frequently with research and technology-driven firms that desire to become more customer-centric, in both new product/services and mature product/services categories. In 2007, she received the Lawrence G. Lavengood Outstanding Professor of the Year Award, Kellogg’s top award for teaching quality and impact. Professor Hennessy has also been recognized by her academic department, winning the Marketing Department’s Core Course Teaching award. She has also received special student impact awards in 2009, 2010, 2011, and 2013.