The Psychology of Money
Jeffrey Hancock is a Professor of Communications at Stanford University. He was the Chair of the Information Science Department, and the co-Director of Cognitive Science at Cornell University. He is interested in social interactions mediated by information and communication technology, with an emphasis on how people produce and understand language in these contexts. His TED Talk on deception has been seen over 1 million times and he has been featured as a guest on CBS This Morning for his expertise on social media.
Overview
Thinking intelligently and doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people!
Money (ie investing, personal finance, and business decisions) is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a restaurant or an elevator, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.